A former Scottish & Newcastle Chief Executive, John Dunsmore has joined the board of Genius Food, a fast growing Edinburgh company that specializes in gluten-free bread and cakes.
Besides becoming the non-executive director, Dunsmore also has taken a 5 percent stake in the firm.
Genius Chief Executive Roz Cushieri said Dunsmore's expertise would prove invaluable to the company which has helped to grow the market for gluten free bread by 250 percent since June 2009.
Dunsmore's appointment follows the recent news that Cairn Energy founder Sir Bill Gammell was joining Genius Foods as chairman. For the record, Gammell is gluten intolerant and originally invested in Genius in 2009 after having tasted the breads made by Lucinda Bruce-Gardyne, the company's founder.
Lucinda Bruce-Gardyne created the firm's first bread recipe after her son was diagnosed with coeliac disease. Her product can be found in every major supermarket in UK.
Genius is the best selling gluten free bread in the UK with more than 50% of the "free from" bread market and last year was introduced into North America with the signing of a deal with a US firm Glutino.
In addition to this success, it also won a contract for the Spanish stores of French supermarket giant Carrefour.
At the moment, Genius Foods is currently producing 22 different products including pancakes, pizzas and savory pies.
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